Generation Y In Malaysia

Future research should attempt to reach larger groups of respondents to.

Generation y in malaysia. In fact in the food industry targets generation y as its key market segment due to their eating habits and lifestyle kavitha. Generation y gen y has been identified as the age cohort that makes up the majority of online shoppers in many developed countries. In malaysia generation y accounts for 26 9 of the population and they have good spending power and are savvy consumers. Therefore this research is focus on generation y in malaysia based on the utaut2 consumer acceptance and use of information technology model to explore and predict the factors influencing the intention to use mobile travel apps.

The generation y or millennials refers to those born between the late 1970s and the late 1990s. Even though gen y makes up the largest segment of malaysia s population as well as its internet population they are not the largest segment of online shoppers. This study adopts a cross sectional research design and examines the opinions of consumers at only one point in time. Globally they are projected to overtake the baby boomers in population size by 2028.

Gen y who we define as those aged 18 34 in 2016 now make 44 of the population in malaysia. 2 days of managing generation y training in malaysia. The millennial generation now continues to dominate the offices bringing new cultures and new views on what s important in a workplace. Connecting with gen y.